For example, I have a great relationship with the service department of East Coast Volkswagen
in Englewood Cliffs, New Jersey. I'm on a first-name basis with the guys there, who know their shit and have earned my trust and affection by treating us honestly and well. I've also seen and received the dealership's marketing materials, and couldn't care less about them. What matters is who I get on the phone when I need them, and how I'm treated. That's it, for approximately everybody who owns a car.