Went viral online. Still is. Look up "cluetrain" or "#cluetrain."
Book came out in Januray 2000. Bestseller in 9 languages. Still sells.
Most familiar line: "Markets are conversations"
Most meaningful line: "we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it." This is the "one clue" (yes, it's called that) that galvanized us.
That clue wasn't true. Still isn't, because our reach does not exceed their grasp. Zuboff was right.