I've always marveled how the press allocates presumably scarce resources to cover Apple product rollouts, which are often the most arcane and uninteresting announcements. A new Mac laptop or a version of the operating system, even a long-awaited rollout of the Apple Watch, how much news is there per reporter? How many reporters are really needed to cover one of these events? Far fewer than actually attend.

A similar kind of reporting industry has developed around hit TV series like Mad Men, Breaking Bad, shows that I watched, Game of Thrones, which is still ongoing, and even less popular shows like Homeland and The Americans. These shows are a better deal for reporters, because there's lots more new stuff to talk about after an episode of one of these shows. And the finale of Mad Men, they'll be talking about that for a long time to come, and as a fan, I say bring it on! I love reading news reports about these fake people, they're so much more interesting than the press release people who make news (not sarcastic).

So here's the formula for the biggest press phenomenon possible: HBO does a drama series set in Apple headquarters in the 1980s, starring a holographic rendering of Steve Jobs. The best technology of course. You could even get holographic Steve to roll out new features of the show, in an crazy super-rich binge of meta-ism, a SteveNote starring Steve in a drama series of Steve's life. You could even invite reporters from all the big pubs to your announcements. They would come, of course, and speculate for weeks what's coming, and write about it endlessly.

It would be the ultimate expression of early 21st century media culture.

PS: Even better, every episode would end with a SteveNote, just like Seinfeld ended with him doing a standup routine,