So here's the formula for the biggest press phenomenon possible: HBO does a drama series set in Apple headquarters in the 1980s, starring a holographic rendering of Steve Jobs. The best technology of course. You could even get holographic Steve to roll out new features of the show, in an crazy super-rich binge of meta-ism, a SteveNote starring Steve in a drama series of Steve's life. You could even invite reporters from all the big pubs to your announcements. They would come, of course, and speculate for weeks what's coming, and write about it endlessly.